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Jul 16, 2019 |
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Consumer Goods

Consumer goods are mainly intended for the consumption of the mass market. Mass market consists of diverse people with diverse needs. Owing to the diversity in the consumed products, one has to face fierce competition to enter the field. Consumer goods are, in fact, the final product or final good specifically meant for personal or household uses. The final goods can be further divided as durable and non-durable goods. Durable goods possess considerable life span while non-durable goods are meant for immediate use or consumption, and are perishable after the short span of life. Consumer services involve the preparation and quality checking of most of the final goods.