Industrial goods, unlike consumer goods, are meant for various businesses. They are not the final products for consumption. Industrial goods will be different for different businesses. The goods and services require several intermediaries for the distribution or supply. The distributor passes the product to the next level which is then converted to some other form of goods. Business associated with the industrial goods requires more investment when compared with other forms of goods. Because it requires a lot of money, one has to be cautious before making every decision. After proper research only, distributors will stick to certain industrial goods and services. Advertisements and product details in the printed media as well as in the internet strongly influences the customers.