Marketing is the hub of business which ensures that the product or service reaches the right customer. Thereby the objective of a business endeavor is accomplished. Marketing is usually visualized as the process of advertising a product. But, in reality, marketing begins well before the manufacturing or making of the product/service. It predicts and projects the consumer approval of the deliverables in every step of the venture. Hence it ensures the quality of the product. Advertising is a marketing strategy whereby the value of the product is depicted in front of the consumer. It can be done through umpteen ways. Successful marketing satisfies both the customer needs and business needs. Read more about marketing.